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Construction

CMM Construction

One framing. Every week.

Sites change daily. Same camera height, week after week — so the audience watches the skeleton stand up.

  • 30× followers in 12 months
  • 100K engagement across all media
Trade
Construction
Scope
Weekly site visits
Channels
Instagram + YouTube

Raw

Where it started.

CMM Construction — Slab — day oneSlab — day one
Slab to skeleton. — stage diagram

The site builds

Slab to skeleton.

Walls, trusses, standing — same camera height every pass.

  1. Slab
  2. Walls
  3. Framed
  4. Trusses
  5. Standing

✓ Standing

Process

Wide, then tight

Establish the site, then punch into the detail that proves craft — connectors, lifts, lines on slab.

Framing mid-rise

Output

Long and short

Reels for discovery, longer cuts for YouTube — same stages, different length.

Deliverables

What shipped.

  • Weekly site coverage
  • Vertical + horizontal exports
  • YouTube cuts
  • Thumbnail stills